Sunday, December 12, 2010

Read This!! I Dare U

Can you read what it says in the newspaper headline below? Now try and move your head further away from you monitor. Did this help? This ad was recently placed in a publication that shows the best restaurants in the city (Veja Comer E Beber Magazine), and the idea was to simulate the difficulty people have when trying to read some restaurant menus. When they first look at the text from a standard distance, they can’t read the headline. But as soon as they stretch their arms, taking the magazine further away, the message can easily be read. Did this remind you of our Eye Examination Test, by any chance?

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